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A cardboard pavilion for Dubai Design Week

Lovegrove’s parametric cardboard pavilion for Dubai Design Week.

You know the old saying: I can’t afford to dress so poor as I am not so rich? This looks like the take by British designer Ross Lovegrove’s when creating his parametric cardboard pavilion for Dubai Design Week.

The pavilion is to mark the debut of Deond, the design studio he co-founded with creative director Ila Colombo after moving to the United Arab Emirates.

The centerpiece of this project is their Enfold pavilion, a striking structure that captivates the eye with its 945 sheets of recycled cardboard. Each sheet has been meticulously hand-folded into trapezoidal modules that gracefully overlap, forming a stunning design around a circular timber frame meant to resemble a palm tree.

Remember when this $9 cardboard bike from Israel took over the design world by storm? Design doesn’t need to be permanent. Especially in a city and environment that is so opulent and over the top. Sometimes simple and natural is the most deluxe.

The inspiration behind these unique modules draws from the rugged silhouette of a palm tree trunk, showcasing Lovegrove’s innovative approach to design. Utilizing parametric software, the modules are crafted to create triangular openings that allow sunlight to filter through, casting a warm glow within the pavilion. This interplay of light and shadow not only enhances the aesthetic appeal but also creates a dynamic atmosphere that invites exploration and engagement. The inspiration behind these unique modules draws from the rugged silhouette of a palm tree trunk, showcasing Lovegrove’s innovative approach to design. Utilizing parametric software, the modules are crafted to create triangular openings that allow sunlight to filter through, casting a warm glow within the pavilion. This interplay of light and shadow not only enhances the aesthetic appeal but also creates a dynamic atmosphere that invites exploration and engagement. The inspiration behind these unique modules draws from the rugged silhouette of a palm tree trunk, showcasing Lovegrove’s innovative approach to design. Utilizing parametric software, the modules are crafted to create triangular openings that allow sunlight to filter through, casting a warm glow within the pavilion. This interplay of light and shadow not only enhances the aesthetic appeal but also creates a dynamic atmosphere that invites exploration and engagement.

The inspiration behind these unique modules draws from the rugged silhouette of a palm tree trunk, showcasing Lovegrove’s innovative approach to design. Utilizing parametric software, the modules are crafted to create triangular openings that allow sunlight to filter through, casting a warm glow within the pavilion. This interplay of light and shadow not only enhances the aesthetic appeal but also creates a dynamic atmosphere that invites exploration and engagement.

Pieces of a 3D created wetsuit the firm is creating.

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Karin Kloosterman
Author: Karin Kloosterman

Karin Kloosterman is an award-winning journalist and publisher that founded Green Prophet to unite a prosperous Middle East. She shows through her work that positive, inspiring dialogue creates action that impacts people, business and planet. She has published in thought-leading newspapers and magazines globally, owns an IoT tech chip patent, and is part of teams that build world-changing products to make agriculture and our planet more sustainable. Reach out directly to [email protected]

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About Karin Kloosterman

Karin Kloosterman is an award-winning journalist and publisher that founded Green Prophet to unite a prosperous Middle East. She shows through her work that positive, inspiring dialogue creates action that impacts people, business and planet. She has published in thought-leading newspapers and magazines globally, owns an IoT tech chip patent, and is part of teams that build world-changing products to make agriculture and our planet more sustainable. Reach out directly to [email protected]

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